Recipe & Cooking Content Development – Spicely Organics

The Challenge:
  • Content development for Spicely Organics, a certified organic, gluten-free spice company.
  • Provide value to  female, health-minded “kitchen creatives.”
The Goals:
  • Customer Education
  • Conversion
  • Traffic Building
The Solution:
  • Build a recipe library and blog to increase traffic and educate consumers on the brand’s strengths and unique offerings (hard-to-find, certified organic and gluten-frees spices/ seasoning blends from around the world).
  • Send segmented weekly recipe email campaigns based on a customer’s purchase history to increase conversion.
  • Use keyword targeting and industry trends to build winning content.
Blog Content

Saffron: The World’s Most Expensive Spice

Grains of Paradise

5 Spices to Add to Your Smoothies Now

Tips for Starting a Gluten-Free Diet

Recipe Development

Pesto Zucchini Pasta w/ Asparagus & Chicken

Turmeric Coconut Quinoa with Broccoli

Chai-Spiced Chocolate Chip Cookies

Greek Salad with Quinoa and Za’atar Grilled Chicken